Rachael Ray Club RR

Club RR

Client: KingWorld

Project: Online fan club for Rachael Ray fans and viewers. I designed a custom online community experience to function seamlessly with the Rachael Ray website through the KickApps community platform. I conceptualized the user experience, executed visual design, customized static HTML/CSS page architecture, and managed front-end integration with the KickApps Community Platform.

Agency: KickApps, Corp.

Work Details:
  • Brand Research (Rachael Ray)
  • Community Strategy (performed in concert with Sales Lead)
  • UX Strategy, Site Map, Wireframes
  • Visual / UI Design
  • HTML/CSS Page Architecture
  • Usability and Integration Testing

Year: 2008-9

Tools: PhotoShop, Illustrator, HTML, CSS, JavaScript.

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TFANet Resource Finder

tfa search results desktop tfa search results desktop

Client: Teach For America, Inc.

Project: Overhaul of user experience for TFANet site-wide search.

Agency: Teach For America, Inc.

Work Details:
  • User Research
  • UX Strategy
  • Interaction Design
  • Sketches and Annotated Wireframes
  • Visual Design and Iconography

Year: 2012-2013

Tools: Illustrator, Omnigraffle Pro, PhotoShop

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CW Network Lounge

cw antm community lounge

Client: CW Network

Project: I designed an online demo community to demonstrate how the KickApps Community Platform could deliver a thoroughly customized, rich-media CW fan club experience to work seamlessly within the CW Network site. Community strategy highlighted high-demand features, such as, video and photo galleries, blogs, Twitter feeds, message boards, and more.

Agency: KickApps, Corp.

Work Details:
  • Brand Research (CW, ANTM)
  • Community Strategy (in concert with Sales Lead)
  • UX Strategy
  • Researched and diagrammed advantages of KickApps' social tools over client's current solution
  • UI and Visual Design for CW Lounge Home and ANTM Lounge

Year: 2009

Tools: PhotoShop, Illustrator, PowerPoint, Visio.

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turner classic film union turner classic film union

Client: Turner Sports & Entertainment

Project: Customized community website for fans of Turner Classic Film, powered by the KickApps social platform.

Agency: KickApps, Corp.

Work Details:
  • UX Strategy
  • User Research
  • Site Map, User Flows, Wireframes
  • Visual / UI Design and Iconography
  • Platform Integration Strategy
  • Project Management
  • HTML/CSS Page Architecture
  • Usability & Integration Testing

Year: 2009

Tools: PhotoShop, HTML, CSS, JavaScript, KickApps App Studio

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TFANet Teaching Icons

tfa search results desktop

Client: Teach For America, Inc.

Project: Icon design for teaching resource categories on TFANet.

Agency: Teach For America, Inc.

Work Details:
  • Visual Design
  • Research of Teaching Iconography

Year: 2013

Tools: Pen & paper, Illustrator, PhotoShop

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MarthaStewart.com Viral

marthastewart.com viral page

Client: MarthaStewart Omnimedia, Inc.

Project: Demo viral page for MarthaStewart.com, powered by the KickApps social media platform. I designed the experience to highlight KickApps' customizable viral widgets and conducted the on-site pitch.

Agency: KickApps, Corp.

Work Details:
  • Brand Research (MarthaStewart.com)
  • Audience Research
  • UI Design for the viral page and widgets
  • Visual design to expand upon and work as a seamless showcase for client brand
  • Front-End Implementation

Year: 2009

Tools: PhotoShop, ActionScript, Flash, KickApps App Studio, JavaScript, CSS, HTML

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Yoga Journal Community

yoga journal community yoga journal community

Client: Yoga Journal

Project: Community website for yoga enthusiasts and YJ readers, powered by the KickApps social platform.

Agency: KickApps, Corp.

Work Details:
  • Brand Research
  • User Research
  • Layout Design (Wireframes) for custom pages and features
  • Visual Design and iconography
  • Front-End Development
  • Usability & Integration Testing

Year: 2008

Tools: PhotoShop, HTML, CSS, JavaScript, KickApps App Studio

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General Mills' SnackFresh

SnackFresh

Client: General Mills, Inc.

Project: General Mills launched a research initiative to learn about the snacking habits of 3 target age groups. I designed 3 websies utilizing the KickApps' community platform aimed at the three priority audience types identified by General Mills, to encourage the users to share their snacking experiences.

Agency: KickApps, Corp.

Work Details:
  • Brand Research (MarthaStewart.com)
  • Audience Research
  • Site Concept and Community Strategy (partnered with KickApps Sales VP)
  • UX Strategy for platform customization
  • UI Design
  • Visual Design and Typography
  • Front-End Development

Year: 2009

Tools: Illustrator, PhotoShop, CSS, HTML, JavaScript.

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AVP Volleyball Nation

avp

Client: AVP

Project: Community website for AVP volleyball fans. Part of the challenge was to harness the Kickapps' social platform's most relevant offerings (i.e.: customizable, pages, widgets and social graph engine) to drive traffic and user activity.

Agency: KickApps, Corp.

Work Details:
  • Brand Research
  • User Research
  • Social Strategy (in concert with the Marketing Director and Sales Lead)
  • UI Design for custom pages and widgets
  • Visual Design and Iconography (adherent to AVP brand guidelines)
  • Front-End Development
  • Usability & Integration Testing

Year: 2009

Tools: PhotoShop, HTML, CSS, JavaScript, KickApps App Studio

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Marvel Fan Network

marvel

Client: Marvel Characters, Inc.

Project: Designed demo fan website to pitch KickApps' community platform capabilities to Marvel Characters, Inc. The successful demo pitch was resulted in a contract for implementation.

Agency: KickApps, Corp.

Work Details:
  • Brand Research (Marvel Characters)
  • User Research (comic enthusiasts, Marvel fans)
  • Community Concept and Strategy (in partnership with KickApps Sales VP)
  • User Journey and Demo Site Map
  • UI Design (wireframes) for custom demo pages and widgets
  • Visual Design (skin, brand treatment, typography)
  • User Testing (for design)

Year: 2008

Tools: PhotoShop, Illustrator, HTML, CSS, JavaScript

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AOL Cityguide Features: African American Scene

aol cityguide african american scene aol cityguide african american scene

Client: AOL, Inc.

Project: As a designer at AOL, I generated UI and visual designs for AOL Local Features. Shown here: African American Scene headline page and Gallery page.

Agency: AOL, Inc.

Work Details:
  • UI Wireframes
  • Visual Design

Year: 2006-7

Tools: Illustrator, PhotoShop

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